Posted by: suziebaxter on: November 28, 2008
Imagine that you are the manager responsible for e-commerce in your selected e-business. As E-Commerce Manager, you have been asked to investigate Knowledge Management, assess its suitability as a tool to retain key corporate knowledge, and produce a report on these two aspects. Please summarise the key findings of this report in your blog posting [...]
Posted by: suziebaxter on: November 24, 2008
Customer Relationship Management
Q.14 ‘Traffic building’ is the process of increasing the number of people who will visit an e-commerce web site. It covers many of the techniques shown in the ‘green’ boxes on slide 10 of this week’s (week 9 CRM) slides. Specifically for your chosen web site, describe the main types of online marketing [...]
Posted by: suziebaxter on: November 14, 2008
E-Marketing
Q.13 For your selected e-commerce site, assess the ease (or not) with which you can find the site using a search engine. Type some of the company’s branded products or key themes into a search engine. Discuss what is returned. Pay particular attention to ‘paid for’ results. Also, check where competitors appear. Interpret the results. [...]
Posted by: suziebaxter on: November 5, 2008
Q.12 Carry out web research to find out what is meant by the term ‘Cloud Computing’. Describe in your own words what is meant by this term. Explain in your own words the impact that cloud computing might have in e-commerce. Ensure that you describe potential benefits and problems. Deadline is 6 pm Friday as [...]
Posted by: suziebaxter on: October 22, 2008
The threat of substitute products and services
Aeropostale is a clothing supplier therefore they would not be directly involved with the introduction of new technologies although they can use the Internet to advertise and sell new products. I find their prices fair compared to their competitors and feel this is the same with other consumers. Aeropostale [...]
Posted by: suziebaxter on: October 15, 2008
Q.7 Look in detail at the terms and conditions for purchasing from your site. Are they reasonable? Comment on anything unusual or unreasonable that you find. What about returning goods? Describe the main mechanisms of support provided by your site. Do you think that it is better or worse than the competition? Explain your answer.
From [...]
Posted by: suziebaxter on: October 10, 2008
Week 3
E-Business Infrastructure
Q.4 Explore the Internet for information on your site the site, especially for data that helps to place your site in context; for example, competitors, industry averages, growth rates for some sites.
Describe your site in terms of number of visitors, etc, using data found from the sites listed above.
The website I have chosen [...]
Posted by: suziebaxter on: October 3, 2008
Q1. Examine the web site that you have chosen. Please provide a short description of the web site in everyday language. Please insert a screen shot of the web site into your answer.
The website I have chosen is www.aeropostale.com
Aeropostale is an America based retailer specialising in casual clothing and accessories targeting 14 to [...]
Posted by: suziebaxter on: September 25, 2008
Internet Usage in the UK from 2006-2008
I used the government website http://www.statistics.gov.uk/pdfdir/iahi0808.pdf to find the majority of my statistics for my research
By 2008 16 million households in Great Britain had Internet access which is a significant increase of over 1,000,000 homes within a year and 5,000,000 homes over the previous 5 years. This is compared to [...]
